Personalized packaging: an underestimated marketing tool ?
Beyond its function of transporting and protecting its contents, personalized packaging is a powerful marketing tool. It allows a company to create value for consumers, to highlight its brand image and to increase its sales. You don't yet realize the potential of custom packaging ? This article should change your point of view.
Why use custom packaging?
By integrating thepersonalized packaging in your marketing strategy, you will be able to considerably increase the visibility of your company. Indeed, this solution represents a indirect advertising as the people who use your custom packaging are helping to build awareness of your brand. When people see a box, carton or bag with your logo on it, they may want to know more about your company.
In other words, this type of packaging contributes to attract potential customers, especially since the audience it can reach is very large.
Personalizing your packaging also has the advantage of to promote the loyalty of existing customers. By offering your products in custom packaging, you will improve the customer experience. Indeed, consumers like to receive the products they bought in an aesthetic packaging.
Thus seduced, they will be more inclined to come back to you.
It should also be noted that custom packaging is affordable. Printing personalized packaging is generally not very expensive. Moreover, degressive rates are often applied on the order from a certain quantity.
In addition, the printing of packaging offers a multitude of possibilities in terms of personalization. By choosing an original packaging with your company colors, you can you stand out from the competition.
How to choose them well ?
Your personalized packaging must be consistent with your brand image. The material of the packaging is the first element to take into account when making your choice. You are an eco-responsible company ? It is quite natural that you will turn to boxes, cartons and bags made of kraft paper, fabric or even burlap.
It is also important to choose packaging that corresponds to your target. For example, if your products are intended for a prestigious clientele, it will be necessary to pack them in luxury packaging. You are mainly addressing a clientele composed of children ? Opt for packaging with a playful design.
The size of the box, carton or bag is another important choice criterion. It must be chosen according to the products you offer. Since the packaging is custom-made, you only need to tell the manufacturer the length, width and height that meet your needs.
Finally, determine the type of printing adapted to your objectives and suitable for your brand image. As an illustration, if you aspire to high-end packaging, offset printing is the technique you should turn to. Don't hesitate to ask the professional to whom you have entrusted the design of your personalized packaging to guide you so that they perfectly meet your expectations.
An underestimated marketing tool ?
Many companies don't see the point of packaging their products in a custom-made box, carton or bag. For these, the function of packaging is only practical, that is to say that it is essentially used to protect its content.
Certainly, the packaging must allow to preserve a product from stains, breakage, tearing, etc. That said, it can also very well be used for to highlight your company. By presenting your product in any packaging, you will not make your customer feel special.
On the other hand, a personalized packaging will show that you want to offer the best from the container.
The customer will appreciate this proof of attention and his experience with your brand will leave him a pleasant memory. Therefore, thepersonalized packaging can be the element that encourages a consumer to buy your products again. What's more, the customer may be so delighted with the experience that he or she will talk about your brand to others.
In other words, the personalization of your packaging is likely to make you win new customers. The key is to increase your sales.