The main traffic acquisition channels
Having the most beautiful site in the world is one thing, but what is the point if no one consults it? ? For a site to perform, it is necessary to find traffic acquisition levers. There are different types that all have their own characteristics. In this article, we will take stock of the main ones that you can develop to make your website known.
Sometimes called SEO, natural referencing is one of the most classic levers. In the world of the web, this is the one that generally generates the most visits. These are simply visitors who come from search engines and who have found your site by typing keywords.
To develop this channel, you must therefore have a technically well-designed site so that it is understood by search engine robots.
Your content must be interesting and must correspond to expressions typed by Internet users in the engine.
Finally, you must also have a popular site by making sure to have many external links to it.
The advantage of natural referencing is that it provides stable traffic over time simply by the fact that the site is interesting for the Internet user.
SEA paid referencing
THE paid referencing means the advertising results that are displayed in the engines when you type a search. The best known rule is Google Ads but Bing also offers its own.
The idea is to pay, at auction, to make your site visible on a keyword typed by Internet users. The more companies that will be interested in an expression, the higher the bids are likely to go up.
The advantage with this lever is that as long as you pay, you are sure to be visible. You can choose precisely the keyword on which you want to appear and you have rich data on the performance of the campaign. We can precisely measure the keywords that have generated conversions and the ads that lead to clicks.
By refining your campaign, you end up with a regular acquisition of traffic which ensures a constant flow of visits.
Social media or SEO
Social networks are also an interesting visibility lever to develop, especially in certain sectors. As soon as there is the possibility of developing a brand image and your field of activity is related to the visual, the SEO is a channel to consider.
By developing a solid presence, responding to internet users who mention you and posting regularly, you will be able to develop your community and channel it to your site and send links to your pages.
Last lever on our list: emailing makes it possible to contact a prospect base. The rule on this subject: the quality of the list. The more emails you have are those of people close to what you offer, the more effective your campaigns will be.
Find levers to recover emails such as the distribution of white papers for example and regularly follow up with your prospects using emails.